PRESS RELEASE 

INFORMA MARKETS VIETNAM ORGANIZES VIETBEAUTY & COSMOBEAUTÉ  VIETNAM 2024 FROM 25TH– 27TH JULY AT THE SAIGON EXHIBITION AND  CONVENTION CENTER, HO CHI MINH CITY 

Ho Chi Minh City, Vietnam – from July 25th to 27th, 2024 – Informa Markets Vietnam opens  Vietbeauty & Cosmobeauté Vietnam 2024 exhibition at the Saigon Exhibition and Convention  Center (SECC), 799 Nguyen Van Linh, District 7, Ho Chi Minh City. Vietbeauty & Cosmobeauté  Vietnam 2024 is a business expo with over 2,000 reputable brands, representing 600+  exhibitors from over 20 countries and regions.  

Vietbeauty & Cosmobeauté Vietnam 2024’s Diary of Events 

As a commercial event for business connection, Vietbeauty & Cosmobeauté Vietnam exhibition  will proceed as scheduled on July 25th– 27th, 2024. 

In compliance with Decree 105/2012/ND–CP of Government and expressing our condolences for  the loss of the nation, during the State Funeral for Party General Secretary Nguyen Phu Trong (July  25th– 26th, 2024), Informa Markets Vietnam – the organizer Vietbeauty & Cosmobeauté Vietnam  2024 will suspend & cancel all the entertainment performances and competitions within the  exhibition as below: 

– The dance performance, token of appreciation for supporting partners, and ribbon–cutting  ceremony during the exhibition opening from 9:00 AM to 10:30 AM on July 25th, 2024, will be  deducted. 

– The 4th International Beauty Contest, organized by Informa Markets Vietnam in  collaboration with the Asia Cosmetology Permanent Federation (ACPF), scheduled from 7:00  AM to 1:30 PM on July 26th, 2024, will be canceled. 

– All other music performances, livestream and entertainment activities within the exhibition  area (main lobby, hall A & B1) on July 25th and 26th, 2024, will be canceled. 

– Apart from the mentioned activities, the other exhibition activities such as showcasing  products and business connections at Vietbeauty & Cosmobeauté Vietnam 2024 will  continue as planned from July 25th to 27th, 2024, at the Saigon Exhibition and Convention  Center (SECC), 799 Nguyen Van Linh, District 7, Ho Chi Minh City.

About Vietbeauty & Cosmobeauté Vietnam 2024 

Vietbeauty & Cosmobeauté Vietnam, the premier international beauty exhibition in Vietnam, will  return with its 2024 edition from July 25th– 27th, 2024, at the Saigon Exhibition and Convention  Center (SECC) in District 7, Ho Chi Minh City. With an exhibition space of up to 13,000 sqm, the event  attracts more than 2,000 beauty brands from over 600 exhibitors representing 20+ countries and  regions, including Australia, China, Egypt, France, Germany, Hong Kong (China), India, Indonesia,  Italy, Japan, Jordan, Korea, Macau (China), Malaysia, Singapore, Spain, Taiwan (China), Thailand,  United Kingdom, United Arab Emirates and Vietnam. 

Since 2022, Vietbeauty – A significant trade event in the beauty industry, and Cosmobeauté  Vietnam – The longest–running international beauty exhibition in Vietnam with 15 years of  operation, which is powered by Cosmoprof Asia, have been held concurrently. Returning in 2024,  Vietbeauty & Cosmobeauté Vietnam offers an unparalleled opportunity for industry  professionals to find suppliers and become distributors or retailers for well–known brands. The  event will showcase a wide range of products and services from OEM/ODM, manufacturing,  packaging, and raw materials supply to finished products such as cosmetics, perfumes, nail and  hair care. Additionally, the exhibition will feature professional beauty care equipment and tools for  spas, clinics, and beauty salons. 

Beyond the exhibition space, Vietbeauty & Cosmobeauté Vietnam 2024 will focus on the “Hosted  Buyer” program to foster business connections between manufacturers, importers, distributors,  spa and clinic businesses. Through this program, participants will have the opportunity to schedule  direct business meetings with exhibitors, exploring new cooperation opportunities with prestigious  brands worldwide. 

Vietbeauty & Cosmobeauté Vietnam 2024 also offers a series of international conference and  expert–led workshops covering topics such as new ingredient & fragrance technologies about  Ecoboost or AI applications; updated marketing strategies & insights for retail & distribution;  business growth tips on Facebook, Tiktok platforms; customer experience design in clinic business;  personal cosmetic brand building or scalp micropigmentation (SMP) technology. The programs will  be presented many experts from renowned organizations in the beauty industry, retailers, research  organizations, and training units such as Lotte Department Store, Statista, Kantar Vietnam, Peroma,  CPL Aromas, Meiyume, Medicare, OE EduGroup, Haravan, and Art Beauty Global Master in Acne  Treatment, etc.

About Beauty Industry In Vietnam 

Vietnam is one of the countries with the highest average wage growth rate in the Asia–Pacific region  (Statista, July 2024). Increasing disposable income and the rise of e–commerce are driving up  demand for consumer goods, especially cosmetics and personal care products. It is projected that  by 2024, the revenue of the beauty and personal care market in Vietnam will reach USD 2.66 billion,  with a CAGR of 2.97% (Statista, 2024 – 2028). In which, the personal care segment dominates the  market share, estimated at approximately USD 1.17 billion, accounting for more than 43% of the  total market share. According to another report by Statista in March 2024, this year, each  Vietnamese person will contribute USD 0.40 to sunscreen products. The sunscreen market in  Vietnam is estimated to reach revenue of USD 40.18 million in 2024 and will grow at an impressive  CAGR of 6.62% during the period from 2024 to 2028. This shows the increasing interest of  Vietnamese people in protecting their skin from the harmful effects of sunlight. 

In recent years, Korean brands have dominated the Asian cosmetics market, and Vietnam is no  exception. Korean cosmetics (K–beauty) have become the most popular trend in Vietnam, even  surpassing their popularity in other countries. Alongside the predominance of international brands,  the Vietnamese cosmetics market is seeing a strong rise in domestic brands. These local brands are  gradually asserting their position by offering high–quality products at affordable prices, particularly  those made with organic ingredients from natural sources (Statista, December 2023). 

E–commerce has experienced remarkable growth in Vietnam over recent years. Among the most  frequently purchased items online, cosmetics consistently rank high, particularly in big cities.  Innovations in the beauty market, such as virtual try–on services, beauty technologies utilizing  artificial intelligence and augmented reality, are expected to enhance the online shopping  experience. This trend is anticipated to enable e–commerce to surpass traditional retail stores and  become the premier destination for beauty products in the future (Statista, December 2023). 

In Vietnam, the production and distribution of cosmetic products are strictly regulated by the Drug  Administration of Vietnam (DAV) under the Ministry of Health. Currently, a wide variety of cosmetic  products from numerous brands and diverse origins are available on the market, alongside the  emerging e–commerce. In response to this landscape, the Ministry of Health proposed new  regulations for cosmetic management on November 11th, 2023. These proposals aim to reduce and  simplify administrative procedures, enhance the quality of domestically produced cosmetics to  increase their competitiveness with imported products, and improve the safety of cosmetic  products. These measures are intended to ensure that consumers have better access to safe and  high–quality cosmetic products. Once these proposals are approved, local brands will have more  opportunities to compete in this market. At the same time, regulations on ingredient verification  and quality control will become stricter, providing better safety for end users. 

Moreover, the trend towards sustainable development is significantly impacting Vietnam’s  cosmetics industry. Vietnamese consumers are interested in cosmetics made from natural  ingredients, environmentally friendly, and packaged in recyclable materials. According to a 2023  survey by Rakuten Insight, 84% of Vietnamese consumers aged 25 to 44 are willing to pay more for  sustainable products. The survey also revealed that more than half of those respondents consider  purchasing sustainable or environmentally friendly products to be very important.

About Informa Markets 

Informa Markets creates platforms for industries and specialist markets to trade, innovate and grow. We have a  portfolio of more than 450 global B2B events and brands in numerous industries, such as healthcare and  pharmaceuticals, infrastructure, construction and real estate, fashion and apparel, hospitality, food and beverage,  health, nutrition, and many more. Through direct connection, deep digital content, and application data solutions,  we help our international clients and partners interact, experience and conduct business. We assist in realizing a  variety of specialized markets and creating growth prospects as the top expo organizer in the world. 

For more information, please visit www.informamarkets.com. 

Contact 

Ms. Donna (Ha Giang) 

Senior PR & Conference Executive 

Direct line: +84 28 3622 2588 (#161) 

Email: [email protected]

*Updated as of July 22nd, 2024 

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