“Natural-nail” is a popular networking model with the aim of providing safe, clean and environmentally friendly services. However, to make an impression and attract more customers, you need to upgrade the salon to a professional salon with high-class care.
Currently, beauty salons with the name “natural-nail” are paving the way for a new experience and breakthrough of the makeup industry around the world. There, they focus on the well-being of their nail technicians and clients by using safe products, vegan products, and a personalized networking environment. In addition, “natural-nail” businesses also boost revenue with a number of complementary services such as meditation, hot massage and seasonal pedicures. But beyond these factors, they are also trying to make their salon more professional, more advanced to attract more customers even at the most stagnant time. Here are 6 things to consider when upgrading your “natural-nail” salons.
1. Upgrade the network environment
Your networking space should be focused from the equipment issue to the design style to suit your target audience the most. Like a “natural-nail” salon called Sundays in New York, they use oak floors from Stockholm and current leather chairs from Blu Dot to give customers a sense of safety and health. Moreover, the whole space is designed to be minimal but warm and modern. Traditional whirlpool footbaths have been replaced by tubs without pipes to easily remove bacteria and clean every day.
In addition, ventilation is also a task that nail salons need to prioritize. Even when gels or acrylics are not offered, ceiling fan mounting and window design and ventilation are important to freshen up the salon environment.
2. Build a unique service menu
The service menu is also an important highlight to help the salon impress customers. For example, Sundays salon, they offer 2-in-1 grooming services including “Signature Manicure” combined with meditation from Inscape and aromatherapy. In addition, massage and “waterless manicure” are also outstanding services at this salon. As for the Côte salon, they promote wellness by providing additional services such as massage to relieve stress and promote relaxation.
In particular, at the Tenoverten store, they encourage people to participate in the free online recycling program. The shop said that hand sanitizer contains some dangerous chemicals, which if not handled properly can cause pollution. This is not only a practical action in protecting the environment but also a way to gain new customers.
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3. Create community activities
Always aiming for its mission, Sundays salon has created for customers a number of community activities у́ such as a book club meeting with the only focus on health and freedom and power. do desired things. In addition, Sundays alternates this activity with bimonthly movie screenings. Perhaps the greatest satisfaction for participants, however, was the receipt of a free massage promotion card after each in-salon service.
4. Provide a one-on-one experience
Offering luxury service with premium products is not the time to take your “natural-nail” salon to the next level. You can start with networking with famous brands and massage your shoulders and feet with the Lord Jones CBD product line. With this addition, you should get rid of the traditional product so that customers see consistency in all services.
5. Provide safe beauty products
Retail products can generate returns of 50% to 60% or more and that’s something natural-nail salons should really save. Like Sundays, Côte or Tenoverten have all created their own “10-free”, “8-free” formulas. Here, they can find the most elegant and unique colors. In addition, you should consider adding a natural deodorant, standing cream or lotion on retail shelves.
6. Only to details
The attention to detail and meticulous service needed by the client can add to the workload and cost of the service but is not a matter of concern as luxury clients are readily available. pay for the best they get. It is important to make sure to use products that are safe, environmentally friendly and give customers the best experience.
If your salon is being classified as “natural-nail”, you can continue to upgrade it to become more professional and luxurious based on the above 6 important criteria. FEMALE will be the foundation to help nail salons “score” in today’s competitive networking market.
Source: thenailarts
Picture: pinterest
